-        Maintain and direct the Steppenwolf brand on all e-marketing platforms (website, email, social networking sites, etc)
-        Work with POP Multimedia on issues of web maintenance and the creation of new functionality
-        Create/supervise the creation of production/event/ensemble pages  via the Content Management System
-        Update or supervise the updates of non-dynamic pages via FTP
-        Supervise the production/posting of all new media content
-        Supervise Steppenwolf’s presence and strategy on social networking sites
-        Code/deploy or supervise the coding/deploying of emails


Analytics

-        Analyze the performance of the website in general as well as specific content/pages using Google Analytics
-        Analyze the performance of emails using TMS and Tessitura
-        Provide analysis, reporting data and statistics for various grant and foundation activity
-        Build, deploy and analyze surveys created through Zoomerang

Other
-        Assist in recording and track sales for current single ticket and subscription campaigns
-        Analyze and forecast sales for future single ticket and subscription campaigns